Hustlers are known to have a unique perspective on life. If you have a burning question about business, the Game, or life in general email me at [email protected] and ask a Hustler, I’ll be glad to deliver.
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Things are most definitely moving. Some for the better, some for the worst, and some for the outright ridiculous (I'm looking at you Ferguson, Missouri).
Personally, I'm focused and feeling fantastic. Quick reminder, if you're in the Atlanta area, my Meet & Greet - Book Signing will be in full swing this Saturday August 23rd, 2014 between 2pm - 5pm. The location is: Medu Bookstore in Greebriar Mall 2841 Greenbriar PKWY., SW Atlanta, Georgia 30331 Come out and let's chop up some Game together! The blog will return to its regular schedule with a new post next Wednesday August 27th, 2014. Until then, stay grinding out there and keep your Game tight. Until next week... So I've made it one of my goals in life to clear up misconceptions of the Game. In order to help facilitate this you need to understand what a Player is. Before we take this journey let me just mention that I will be hitting a lot of points pretty quickly, unfortunately we don’t have room to get too deep. But if anything sparks your interest or seems confusing, I’m always here to answer any questions. Back to the point… OK then, so what is a Player? A Player is one who Plays the Game. He or she understands it and uses it to their advantage instead of being taken advantage of. The Game is most commonly used to reverse the power dynamic – using the same methods that those in power use to place themselves in a position of power. A Player isn't trying to rule the World; they’re just trying to rule their life and maintain everything in it. When you create something in your life, it must be “built” properly or you risk it falling to pieces. That’s a major rule we live by. The Game, unfortunately, has become synonymous with illegal activity. Again, it’s the reversal of the power dynamic. Those Players involved in illegal activity would rather take the risks and have their “freedom” than live a life of conformity. Sounds contradictory, doesn't it? To the average person it will. Is that the best choice? Not necessarily. But the motivation behind it has merit. Let me make this clear now. To be a Player you DO NOT have to be involved in illegal activity – most Players aren't. I don’t advocate illegal activity, but if you want to know what this Game is about, you need to understand the mentality of those that use it this way. But of course, that’s not the only way to use it. The Game goes beyond Hustling, Pimping and Macking. In fact, anything that requires a power structure to “hold itself together”, requires the Game. You can only “hold together” a structure of power if other people willingly allow you to. This includes countries, corporations, educational systems, the “street” games I mentioned above, and even most personal relationships. So how do you get people to contribute to a structure of power? Through the understanding of the strengths and weaknesses of human nature. When I teach about what a Player is, I use the symbol of the circle. Why? Because this is how a Player moves. He revolves smoothly and non-stop. A Player is the ultimate manifestation of mystery. He or she thinks differently and reacts differently than the average person. The reason for this is because they have an entirely different perspective on life events and problems. And despite what people try to have you believe, life IS a series of problems. Some problems are small, some problems are huge, but they ALL need to be solved. A Player doesn't run from problems, they attack them head-on and solve them. If they can’t take them head-on they find a way AROUND them. Not avoiding them! But finding a unique way to solve something that would make a weaker person fold from the pressure. The Game itself is knowledge, a certain kind of knowledge, and a real Player is a manifestation of that knowledge. A real Player must live the life they advocate – no matter what lifestyle they choose. Players operate at a peak (highly effective) state. I didn't say a perfect state (no one is perfect) but a state that is above the average person’s. And how is this accomplished? By keeping themselves in a constant state of reality – accepting what is and changing what can be changed. What does this allow the Player to do? Play, of course! It allows them to move and shake through life without being moved and shook by outside influences, social conditioning and other people. Think of it like this: If you were trapped in the middle of a war zone and had bullets flying everywhere and explosions going off, what would you do? You would run to safety and find cover, am I right? And this is what a Player does. He or she finds “cover” from the chaos and confusion going on around them. This “cover” is remaining “inside” their own structure of personal power; like a king or queen sitting in their castle. This is both good and bad because it has its limitations, but the limitations are accepted because you can’t gain something without losing something else. Nothing in the outside world comes freely. Even the things you come into this world blessed with – your life, your family and your mind still take work to maintain. This is key – to maintain something, you have to pay a price; you must give up something to gain something else. Nature maintains balance in this way. A true Player earns EVERYTHING so they have the natural right to it. Peep Game. Until next time. Want more? Subscribe to the Uncommon Sense Adviser – Free news, early access to future books, discounts and answers to questions too controversial for the blog. Join now by clicking [HERE]. On Saturday, August 23rd - Catch me at Medu Bookstore in Greenbriar Mall from 2pm -5pm.
I'll be signing books, shaking hands and chopping up Game. If you're in the Atlanta area I would love to meet you in person. Thank you all for your continued support and I'll see you there! Class is in session! Whether this is your first time coming across my blog or you've been around for awhile if you’re entrepreneurial minded, I think you’ll find this post enlightening. I teach business, among other things, and one of the biggest obstacles I run into is getting an aspiring entrepreneur to get past themselves. The mindset needed to effectively start, maintain and operate a business requires a certain frame of mind. You can’t think like an “employee” and be the “boss” of your own thing. It doesn't work. Employees wait around and follow instructions, bosses don’t have that luxury. So when we look at business there are 3 main areas that many inexperienced entrepreneurs fail at and they usually don’t even realize they’re doing them. Who am I fooling, even the “Big Boys” (well established companies) drop the ball on these sometimes. The difference is they have cushion. They can take a few losses and still carry on. As a small or home-based business, you don’t have a lot of room for mistakes. Enough pep talk, let’s get to it! You want to destroy your small or home-based business? This is how you do it. I guarantee this works – trust me. (1) Invest big money, even though you don’t have big money Why start small and slowly build up? That takes too long! If you ‘re going to succeed at destroying your business, you mind as well buy everything you need before you even see a dollar in profit. The key-word here is: over-extension. You don’t need a realistic budget! Better yet, take out a business loan from a bank and borrow money from your friends and family. That usually goes terribly since they won’t be seeing a return on their investment. Oh well, you have an image to live up to! You must look “professional” at all costs – no one needs to know you’re just getting your business started. Why not buy every single piece of equipment and software you can get your hands on? While you’re at it, invest in expensive business cards, brochures and a gorgeous website with all the bells and whistles. Why not throw in some personalized stationary and pens featuring your over-priced logo? Oh, trademark that logo too; we don’t want anyone taking it! Because well, you’re about to be a HUGE deal in your industry, aren't you? And wait, this IS the age of social media, right? So why not drop a few thousand on producing high quality videos that you can stick on your website and YouTube channel that no one is going to visit anyway because no one knows about you… yet! Let’s fix that though. Continue with the spending tsunami and invest in marketing and advertising. Let’s get our name and face out there. This is important because statistically, people don’t really pay that much attention to advertising anymore… but what do you care? We’re trying to destroy a business here, stay focused! You want your money to run dry so you can’t keep up with all the operating expenses of your business. These little expenses add up fast. And why not skip over paying all those taxes too? It’s easy when you don’t have the money to pay them anymore anyway. Brilliant! (2) Be Inconsistent Say you’ll do something and then don’t do it. Promise things and don’t deliver. Miss your appointments. Customers and clients hate this! It makes them feel unappreciated and breaks any future loyalty that they may give you. Change prices a lot. Have no standards of quality – let anything be good enough. Stop picking up your phone and being accessible, this how the “Big Boys” do it! You can hardly ever reach a person who’s REALLY in charge. Oh, and this is a good one! Don’t listen to their needs and wants – supply them with what you think is best for them. If they’re paying for your knowledge and expertise that’s fine, but you have to steamroll them over with YOU! It is your business after all. That’s a surefire bullet right there. You can’t miss with that one. Don’t accept any of their objections. (3) Create Problems A business, any business, should be carefully designed to solve problems. Every customer and every client spends money to have their problem solved, just like you do. So if you really want to destroy your business – create more problems than you solve. It’s easy! Make it difficult for customers to get what they paid for. Have your clients or customers wait waaayyy past the delivery time you gave them. Limit payment options. Charge a ridiculous amount more than your competition. Have a difficult to navigate website – or even better, don’t have a website at all (I take that back, you need to keep up that image)! Don’t guarantee your work or your products. Don’t stand behind anything! Deny all accountability. In fact, if you really want to drive away customers, force them to pay upfront and then give them a monthly payment plan that they won't realize they've "signed" up for. They’ll bitch, moan and complain but hey, that's what you want, right? And when it’s all said and done, and they come back to get something corrected or fixed, make sure you let them know it was partially their fault it didn't go right to begin with. BAM! Works every time. Well that about wraps this up. This was how to destroy a business in the easiest way possible. If this is what you wanted to do with your business, you can thank me later. Until next time… Want more? Subscribe to the Uncommon Sense Adviser – Free news, early access to future books, discounts and answers to questions too controversial for the blog. Join now by clicking [HERE]. |
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