There is strategy and there are winners and losers. Business is also a battle. A battle for the minds of the customer. If you are not positioned in the customer’s mind properly, your business is a non-factor – to them, your business DOES NOT exist.
On this week’s podcast get a quick lesson on “mental positioning” as I explain it VERY SIMPLY in front of a group of entrepreneurs.
Real Business Game for those seeking it. Listen in now and learn:
What mental positioning is
How to claim a mental position different than your competition (how Burger King actually used it against McDonald's)
How to “size-up” your competition in only a few hours (The 4-Quardrant Method)
Why a clear brand identity is important
A lot of Game packed into a very small package. Listen in now!
Use the audio player below or click the icon to download the mp3 to your computer or mobile device.